I build the software that connects systems and people that should already be talking to each other.
I'm Nathan. I run GoodCraft, the integration practice for the manual work that should already be software.
Book a Working Session- 10+ years replacing the work that should have been software a long time ago
- Senior practitioner attention, not a rotation of juniors
- Based in Knoxville, TN. Working with clients wherever the fit is right.
How we work together.
Every engagement starts with a Working Session. Each step credits the next.
See all servicesThe paid first meeting. Ninety minutes on operations, written follow-up in 48 hours.
Two weeks of looking. Written roadmap, ranked opportunities, 90-minute readout. Yours to keep.
Configurations or custom builds. Fixed scope, four weeks max.
One shipped workflow each month, on-call advisory, monthly priorities call. Priced on outcomes.
Same person behind both sides of the business.
GoodCraft is part practice, part product company. The practice replaces manual workflows with software for companies that should have made the swap a long time ago. The product side ships small software the practice uses on real client work, then opens up to the public when it's ready.
The buyer changes — an owner of a three-person operation, a COO at a four-hundred-person firm, an exec running a specific function inside a larger business. The pain doesn't. Someone on the team has been the integration between two systems for years, and the business has outgrown that arrangement. We replace the person-in-the-middle with software.
A small number of client engagements at a time, on purpose. Senior practitioner attention, not a rotation of juniors. If the assessment points toward something better referred out, we say so.
A studio that ships its own software.
Building the products keeps the practice honest. Whatever I recommend to clients, I have to live with myself first.
Architecture & engineering
Specialty manufacturers
Regional logistics & transport
Multi-location services
Find the workflow held together by hand.
Ninety minutes on your operations, then a written set of prioritized recommendations within 48 hours. The fee credits toward the Diagnostic if you decide to keep going.